Privacy Policy
Effective Date: January 7, 2025
Verta Systems (“we”, “us”, or “our”) provides AI-powered automation systems for service-based businesses, particularly in the construction and concrete industry. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our website (useverta.com), services, and communication channels.
1. Information We Collect
We collect information you provide directly to us, such as:
- Contact Information: Name, email address, phone number, business name, and address
- Business Information: Industry type, company size, and service requirements
- Communication Data: Messages, emails, and phone conversations with our team
- Project Information: Automation needs, system preferences, and implementation details
- Payment Information: Billing details processed through secure third-party providers
- Usage Data: How you interact with our website and services
2. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our automation services
- Process transactions and send related information
- Send technical notices, updates, security alerts, and support messages
- Respond to your comments, questions, and customer service requests
- Send you marketing communications (with your consent)
- Monitor and analyze trends, usage, and activities
- Comply with legal obligations and protect our rights
3. SMS/Text Messaging
By providing your phone number, you expressly consent to receive text messages from Verta Systems at the number provided. Consent is not a condition of purchase.
You may receive:
- Appointment confirmations and reminders
- Project updates and system notifications
- Customer service responses
- Marketing messages (only with explicit opt-in)
- Time-sensitive alerts about your automation systems
Message frequency varies. Expect 2-5 messages per week during active projects, fewer during maintenance periods.
- Reply STOP to any message to unsubscribe from ALL text messages
- Reply HELP for assistance
- Email hello@useverta.com to manage specific message preferences
Standard message and data rates may apply. Check with your carrier for details.
We support all major US carriers including AT&T, Verizon, T-Mobile, Sprint, and others.
4. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information. We may share your information in the following situations:
- Service Providers: With third-party vendors who perform services on our behalf (e.g., payment processing, email delivery, SMS services, CRM systems)
- Business Partners: With platforms you’ve authorized us to connect (e.g., HighLevel/GoHighLevel, calendar systems)
- Legal Requirements: If required by law or in response to valid requests by public authorities
- Business Transfers: In connection with any merger, sale of company assets, or acquisition
- Protection of Rights: When we believe disclosure is necessary to protect our rights, property, or safety
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication requirements
- Employee training on data protection
- Secure data storage with reputable cloud providers
However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
6. Your Rights and Choices
You have the right to:
- Access: Request a copy of your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Portability: Request your data in a portable format
- Opt-Out: Unsubscribe from marketing communications
- Restrict Processing: Limit how we use your information
To exercise these rights, contact us at hello@useverta.com or call (808) 444-1055.
7. California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect, use, disclose, and sell
- Right to delete personal information
- Right to opt-out of the sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising privacy rights
8. Children’s Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us.
9. International Data Transfers
If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.
10. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to:
- Maintain your preferences
- Analyze site traffic and usage
- Personalize content and ads
- Provide social media features
You can control cookies through your browser settings. Note that disabling cookies may affect site functionality.
11. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies.
12. Data Retention
We retain your personal information for as long as necessary to:
- Provide our services
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
When deletion is requested, we will delete or anonymize your information within 30 days, unless legally required to retain it.
13. Marketing Communications
You may opt-out of marketing emails by clicking the unsubscribe link in any marketing email.
Reply STOP to opt-out of marketing texts. This will not affect transactional messages.
We do not currently respond to Do Not Track signals.
14. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by:
- Posting the new Privacy Policy on this page
- Updating the “Effective Date” at the top
- Sending you an email notification (for significant changes)
15. Contact Information
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Verta Systems
Email: hello@useverta.com
Phone: (808) 444-1055
Website: https://useverta.com
Data Protection Officer:
Email: privacy@useverta.com
16. Legal Basis for Processing (GDPR)
For individuals in the European Economic Area, we process personal data based on:
- Consent you have given
- Performance of a contract with you
- Compliance with legal obligations
- Our legitimate business interests
17. Dispute Resolution
Any disputes relating to this Privacy Policy will be resolved through binding arbitration in accordance with the rules of the American Arbitration Association, with proceedings held in Hawaii.
Last Updated: January 7, 2025